Tara O'Connell

Creator of The Pet Diaries mobile app

Tara O’Connell is a serial entrepreneur having created and scaled global eHealth solutions in the mother & baby and pet sectors, including The Pet Diaries mobile app, and has secured significant global partnerships with pharmacy groups, retailers and online businesses.  Tara says The Pet Diaries is a free app created to track the health and wellbeing of all pets, with a focus on medications, vaccinations, growth, exercise and appointments.  Tara created The Pet Diaries after her much-loved fur-baby, Bentley came into her family’s life via a rescue centre.  Bentley needed a range of medications and so Tara was able to replace the pen and paper with an app that not only helped her keep track, but now helps tens of thousands of pet owners and pet businesses across the globe.

Tara recently adopted Barney who is loving his life with Bentley and her two ‘human’ children, Alexander and Jacob.

Prior to her entrepreneurial journey Tara spent 8 years as CEO of a not-for-profit; Chairman and Director on regional boards; Non-executive Director of a national NGO; and a short stint in the corporate world. 

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